Times are always changing…
Marketing has changed even more dramatically during the past 10 years than any other similar period in the past. Why? Technology and its incredible impact on how we access and process information. Today, there are more than 100 million Web sites, 35 million blogs, and cell phones are hand-held computers that can multitask phone calling,…
Earning Customer Trust Online
Building customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sales. Branding is about finding a specific idea that you stand for, finding a way to own that idea in a credible way,…