Should I Consider Outdoor Advertising?
My business associate suggested that I use outdoor advertising. We don’t have many billboards in our community, so why should I consider outdoor advertising? When people think of outdoor advertising, they usually think of the colorful billboards along our streets and highways. Included in the outdoor classification, however, are benches, posters, signs, and transit advertising…
Competitive Analysis
Business takes place in a highly competitive, volatile environment, so it is important to understand the competition. Questions like these can help: Who are your five nearest direct competitors? Who are your indirect competitors? Is their business growing, steady, or declining? What can you learn from their operations or advertising? What are their strengths and…