Blog.
Without A Brand, Your Social Will Suffer
On 17, Aug 2011 | No Comments | In Advertising, Blog, Branding, E-Commerce, Social Media | By Twelve60
It’s pretty simple, if you don’t already have a strong brand strategy, then you’re not properly equipped to build long-lasting relationships on Facebook or any other social network for that matter.
Take care of your brand first and you’ll live long and prosper on Facebook.
So before you encourage your staff to quickly try to concept and launch a meaningful social marketing experience, make sure everyone is up to speed on your brand taxonomies (brand personality, brand values, brand equities, brand promise, your targets’ emotional and rational needs).
Yes, Facebook is a tremendous marketing tool for developing deeper connections with your consumer and inspiring them to take action. We’re huge fans of jumping right in, but you should consider yourself warned…
If you don’t have a brand personality, this lack of charisma will be magnified by social media. But to be sure your page doesn’t end up in the Sickbay, don’t forget to first figure out if your brand is funny, helpful, nerdy, or nice.
The last thing you need is a split personality that makes your fans think you’re from another planet.
Does Your Facebook Page Stand Out For All The Wrong Reasons?
On 13, Aug 2011 | No Comments | In Advertising, Blog, FYI, Social Media | By Twelve60
When trying to promote or sell a destination as desirable, the first rule is to greet your visitors with a pearly white smile and a confidence-building handshake.
Don’t have your fans land on an ugly, word-filled wall first, direct them to a good-looking visual and give them a compelling reason to “like” your page.
An easy way to get your landing page looking good (Note: using Facebook page edit settings you can set any tab as the default landing page for non-fans) is by installing a custom tab on your fan page and setting up a nice soft landing pad for your visitors.
Having a professionally designed landing page (with a good fan conversion mechanism) by 1260, can provide just the added polish you need to excite and educate a social media “tire kicker” and convert them into a motivated and loyal fan of your brand.
Remember, you’ve got one shot at making a favorable First Impression…
Don’t miss it.
Ruth H.
Jerome Braggs, CEO of The Prosperous Life Academy
Coach JC
Melanie L.
Nathan M.