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	<title>1260 Productions &#187; Advertising</title>
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		<title>Should I Consider Outdoor Advertising?</title>
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		<comments>http://www.1260productions.com/should-i-consider-outdoor-advertising#comments</comments>
		<pubDate>Thu, 15 Dec 2011 16:00:03 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[FYI]]></category>

		<guid isPermaLink="false">http://www.1260productions.com/?p=995</guid>
		<description><![CDATA[My business associate suggested that I use outdoor advertising. We don&#8217;t have many billboards in our community, so why should I consider outdoor advertising? When people think of outdoor advertising, they usually think of the colorful billboards along our streets and highways. Included in the outdoor classification, however, are benches, posters, signs, and transit advertising...Read
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		<title>Competitive Analysis</title>
		<link>http://www.1260productions.com/competitive-analysis?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=competitive-analysis</link>
		<comments>http://www.1260productions.com/competitive-analysis#comments</comments>
		<pubDate>Tue, 13 Dec 2011 23:34:47 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.1260productions.com/?p=992</guid>
		<description><![CDATA[Business takes place in a highly competitive, volatile environment, so it is important to understand the competition. Questions like these can help: Who are your five nearest direct competitors? Who are your indirect competitors? Is their business growing, steady, or declining? What can you learn from their operations or advertising? What are their strengths and...Read
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<li><a href='http://www.1260productions.com/7-marketing-mistakes-to-avoid-when-promoting-your-business' rel='bookmark' title='7 Marketing Mistakes to Avoid when Promoting your Business'>7 Marketing Mistakes to Avoid when Promoting your Business</a></li>
</ol>]]></description>
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		<title>Email List Building Ideas</title>
		<link>http://www.1260productions.com/email_list_building?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=email_list_building</link>
		<comments>http://www.1260productions.com/email_list_building#comments</comments>
		<pubDate>Thu, 01 Dec 2011 14:00:10 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.1260productions.com/?p=979</guid>
		<description><![CDATA[In an attempt to give you new ways to build your email marketing list each month, here are new ideas you can put to work for your business. Receipts - While someone is signing their credit card receipt, why not ask them to include their email address on the receipt itself. Then at the end of...Read
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</ol>]]></description>
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		<title>4 Elements of a Successful Business Web Presence</title>
		<link>http://www.1260productions.com/4-elements-of-a-successful-business-web-presence?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=4-elements-of-a-successful-business-web-presence</link>
		<comments>http://www.1260productions.com/4-elements-of-a-successful-business-web-presence#comments</comments>
		<pubDate>Tue, 29 Nov 2011 14:00:45 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Solutions]]></category>

		<guid isPermaLink="false">http://www.1260productions.com/?p=983</guid>
		<description><![CDATA[What’s the most important piece of your business’s web presence? Your website, of course. Creating a website requires a good deal of thought; it’s important to plan what information you want on the site, what the layout will look like, and how you’ll connect each piece together. Think of your website as your hub; it’s...Read
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[Advertising]]></coop:keyword>
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	</item>
		<item>
		<title>In-your-face-marketing verses softer marketing…</title>
		<link>http://www.1260productions.com/in-your-face-marketing-verses-softer-marketing%e2%80%a6?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=in-your-face-marketing-verses-softer-marketing%25e2%2580%25a6</link>
		<comments>http://www.1260productions.com/in-your-face-marketing-verses-softer-marketing%e2%80%a6#comments</comments>
		<pubDate>Tue, 25 Oct 2011 15:00:39 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.1260productions.com/?p=974</guid>
		<description><![CDATA[In the early days of marketing, all you had to do was create broadly focused informational ads that taught people what your offerings were.  Some times it worked, sometimes it didn’t.  For example, Hershey’s tried to unsuccessfully to launch a new candy with ads like these in 1979.  They were kind of cute and informational.  Sales slumped....Read
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		<title>How email just works for everybody</title>
		<link>http://www.1260productions.com/how-email-just-works-for-everybody?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-email-just-works-for-everybody</link>
		<comments>http://www.1260productions.com/how-email-just-works-for-everybody#comments</comments>
		<pubDate>Wed, 28 Sep 2011 14:00:23 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Email Marketing]]></category>
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		<guid isPermaLink="false">http://www.1260productions.com/?p=946</guid>
		<description><![CDATA[Emails are a great foundation: Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement. You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure. You only pay for...Read
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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			<coop:keyword><![CDATA[Advertising]]></coop:keyword>
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		<title>How to use QR codes as marketing solutions</title>
		<link>http://www.1260productions.com/how-to-use-qr-codes-as-marketing-solutions?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-use-qr-codes-as-marketing-solutions</link>
		<comments>http://www.1260productions.com/how-to-use-qr-codes-as-marketing-solutions#comments</comments>
		<pubDate>Fri, 23 Sep 2011 21:31:45 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
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		<guid isPermaLink="false">http://www.1260productions.com/?p=779</guid>
		<description><![CDATA[Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of when  marketing with QR (quick response) codes.  In my previous post I talked about what are QR Codes and so now, I would like to focus on answering &#8220;Now what?&#8221; or &#8220;who cares?&#8221; What’s the value...Read
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		<title>Increase Your Email Open Rate By Improving Your Subject Lines</title>
		<link>http://www.1260productions.com/increase-your-email-open-rate-by-improving-your-subject-lines?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=increase-your-email-open-rate-by-improving-your-subject-lines</link>
		<comments>http://www.1260productions.com/increase-your-email-open-rate-by-improving-your-subject-lines#comments</comments>
		<pubDate>Wed, 21 Sep 2011 15:40:24 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.1260productions.com/?p=942</guid>
		<description><![CDATA[Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically. According to a recent MarketingSherpa.com survey, 40% of email marketers said testing changes to...Read
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		<title>QR Code Marketing: 5 Tips for a Successful Campaign</title>
		<link>http://www.1260productions.com/qr-code-marketing-5-tips-for-a-successful-campaign?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=qr-code-marketing-5-tips-for-a-successful-campaign</link>
		<comments>http://www.1260productions.com/qr-code-marketing-5-tips-for-a-successful-campaign#comments</comments>
		<pubDate>Fri, 02 Sep 2011 13:16:49 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
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		<guid isPermaLink="false">http://www.1260productions.com/?p=933</guid>
		<description><![CDATA[Mobile barcodes are turning up everywhere – buses, magazines, television, bar coasters. According to recent research from comScore, 14 million U.S. mobile phone users scanned QR or barcodes in June alone, mostly via newspapers, magazines and product packaging, both at home and in-store. Other data reveals that barcodes that offer access to a discount or coupon...Read
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		<title>Who Should You Trust To Manage Your Facebook Page?</title>
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		<pubDate>Fri, 26 Aug 2011 13:44:19 +0000</pubDate>
		<dc:creator>Twelve60</dc:creator>
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		<guid isPermaLink="false">http://www.1260productions.com/?p=919</guid>
		<description><![CDATA[Facebook may have established the title of &#8220;Page Admin&#8221; to represent the person in charge of managing your Facebook page, but that doesn&#8217;t mean it&#8217;s a job for just anyone. Before you figure out who will manage (and maximize) the social media presence for your brand, you should quit looking at your open position as...Read
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