1260 Productions

Social Media 101: What Do All Those Funny Words Mean?

Is your face on Facebook? Are you Twittering like a warbler? Do you blog? Do you have absolutely no idea what we’re talking about?

Wherever you are on the social media spectrum, you probably know that this phenomenon has a language all its own. We’re not publishing an unabridged dictionary here—just a few definitions of common terms and acronyms that might cut down on some confusion and move you a few steps farther up the social media ladder.

As a point of information, we’re dealing only with generic terms in this article, not with trade names such as Facebook, Twitter, or Google. We will be discussing the use of these tools in detail in future blog posts.

App
(as in “There’s an app for that.”) Short for application or application software that’s designed to help you perform any number of tasks. For example, your smart phone came with a whole package of built-in apps that give you everything from the current weather and temperature to the stock market report. You can download apps (many of them for free) that find addresses and maps, order lunch, or play music.

Avatar
A graphic image and/or username that represents you in various online forums and social networks. “Geniesellshomes” would be a typical Realtor avatar.

B2B
Business to business, meaning that your web site or other electronic communication is designed to sell products or services to other businesses.

B2C
Business to consumer means you’re selling direct to the end user.

Blog
Originated as a combination of web+log = weblog. An online diary or journal, usually produced by an individual or small group on a specific topic or area of interest. Microblogging is a variation, referring to very short items such as posts on Twitter or Facebook. 1260productions.com is a blog.

Ebook
An electronic version of a book. Most ebooks are not actually available in hard copy form (unless you print them yourself). They are typically published as PDF files, however some online stores have a proprietary format.

Friends
No, not the gang you meet after work at the local sports bar where everyone knows your name. Friend is a Facebook term for any individual you want to see your Facebook profile and communicate with you. Sometimes used as a verb, as “I’m going to friend Rocco.”

Going viral
Content that’s shared across social networks in a rapidly expanding fashion. For example, some YouTube videos pick up millions of viewers around the world in a matter of minutes.

Gravatar
A globally recognized Avatar. Once you have one, your image will follow you as you visit and comment on different websites, forums and blogs. Setting up one is easy, go here, sign up and get one for yourself. Once you have it, leave a comment in the box below and you will see your Gravatar along side your comment.

Like
An action you can use on Facebook show approval instead of writing a comment about a message or a status update. You can use this function to promote activities or events to your readers. For example, “Big fundraiser for the food bank this weekend. Click “Like” if you’re going.” How about clicking here and “like” our 1260 Productions Facebook page.

News feed
Literally, a feed of news. On Facebook, the News Feed is the homepage of your account where you can see all the latest updates from your friends and people that your subscribed to.

RSS feed
Stands for Really Simple Syndication. It’s a type of news feed used to publish frequently updated content like blogs and videos.  People can subscribe to an RSS feed of your blog, for example, and read it when they please from a location other than your website (such as a reader service like Google Reader).

SEO
Search engine optimization means attracting more web site traffic by using words that drive your site near the top of search engine site lists. For example, a Realtor would use terms like “homes for sale,” “bank-owned properties,” “short sales,” or “land for sale.” Also it is setting up your site to have a custom short description once your site is listed on the search results.

Webinar
A web-based seminar. A webinar is a useful tool for Realtors because it allows you to conduct live meetings, trainings, or client presentations via the internet.

Widget
A small app that improves the functionality of your web site. For example, you can download a hit counter that tells you how many people visited your site, or download a contact form that allows surfers to leave a message that’s delivered to you via email.

Using Effective Graphics in Design to Engage Users

Design is one of the most important considerations when you’re contemplating upgrades or an overhaul to your website or print materials. While there is no substitute for appropriate messaging, the design of your printed piece or your website is the first thing a user responds to. Design often determines whether a user engages in your message or abandons your website, deletes your email newsletter or tosses the brochure you spent a lot of money on. You have only a few seconds to grab someone’s attention, and you have to get it right.

“Graphics” generally refer to:

• The overall layout.
  Is the piece designed in such a way that it’s easy to navigate or read? Does it lead the viewer through a logical progression of the message at hand?
• Color.
  Color sends a powerful psychological message, and it’s important to understand how it will affect your users. What colors are most appropriate for what types of businesses? How does color influence perceptions of your business and actions by your prospects?

Illustrations, clip art, charts, icons, line art, etc.
The types of images that are created with a graphic design program or illustrated. Icons are a really effective way to communicate a message without taking up a lot of room on a page. To be most effective,icons need to be familiar and clearly indicate what they are meant to communicate! Think of a shopping cart icon on the top of an e-commerce website. You instinctively know that if you click on the shopping cart, you can complete your purchase. It’s familiar and it takes up a lot less room than a link that says “Complete your purchase here.”

Photography.
The saying “a picture is worth a thousand words” could not be more true. Consider the following:

This is a photo  taken while designing a website for a local bakery. They are cake balls dipped in chocolate. While there should definitely be a description to make these delights as tempting as possible, the first thing any viewer is going to see is the photo. The photo is going to determine whether someone reads the description, and no amount of text can possibly communicate the yummy-deliciousness like this photo can!

• If you really want to engage your audience, use photos of people.