How to use QR codes as marketing solutions
Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of when marketing with QR (quick response) codes. In my previous post I talked about what are QR Codes and so now, I would like to focus on answering “Now what?” or “who cares?” What’s the value…
QR Code Marketing: 5 Tips for a Successful Campaign
Mobile barcodes are turning up everywhere – buses, magazines, television, bar coasters. According to recent research from comScore, 14 million U.S. mobile phone users scanned QR or barcodes in June alone, mostly via newspapers, magazines and product packaging, both at home and in-store. Other data reveals that barcodes that offer access to a discount or coupon…