Advertising
How to use QR codes as marketing solutions
On 23, Sep 2011 | No Comments | In Advertising, Blog, Branding, Print, Social Media, Web Solutions | By Twelve60
Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of when marketing with QR (quick response) codes. In my previous post I talked about what are QR Codes and so now, I would like to focus on answering “Now what?” or “who cares?”
What’s the value for marketers?
Right now, the potential is unlimited, which is why top retailers such as the three mentioned above are taking full advantage of this opportunity to instantly connect with their millions of mobile customers. Whether the QR code is placed on a print advertisement, a physical product or distributed through various forms of digital media, the code ensures real-time access for mobile users to the marketing message of a business owner’s choice. These messages can include the notification of a time-sensitive offer, the announcement of a new Facebook contest or a YouTube video, an alert for a highly anticipated product just received or an update to a store’s revised holiday hours of operation.
How can you deploy quick response codes in your day-to-day marketing? While it is increasingly common to include them on the Web, the best use is obviously to aid in bridging the gap between more traditional formats of marketing and the Web. Posters, business cards, letterhead, signage, books, brochures – the list of potential locations for a QR code is extensive.
Where you link that QR code also needs to be a consideration. Using QR codes in tandem with mobile websites, informational videos, or applications are a few possibilities. If users are engaged enough to read your QR code, it only makes sense to make that engagement as meaningful as possible. One of the most important keys to success in QR code marketing is sending your customers to a mobile-friendly site through the link provided in the barcode. Knowing that users will be accessing the codes primarily through their smartphones and to a lesser degree through other mobile devices such as tablets, to link them to a standard website that challenges their mobile capabilities would be futile if not downright damaging to your business and brand. Once you have conceived a smart strategy for an offer or promotion with the use of QR codes and created the codes themselves, ensure that you are sending your customers to the most effective landing page for closing the deal.
Melanie L.
Coach JC
Jerome Braggs, CEO of The Prosperous Life Academy
Ruth H.
Nathan M.