5 Trends to watch in 2011
If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls. Todd Engels, the general manager at Marketing Drive in Norwalk, CT, offers five trends to key an eye on in the coming year….
The Anatomy of Canon’s 2D Bar code promotion
With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes, Canon is hoping the ever-growing number of smartphone users will scan the codes while in retail stores to retrieve additional product information. Following a small test, the promotion…