Why Send Out an Email Newsletter?

1. Stay “Top of Mind”
People will forget you, your business and your website. It’s a cold hard fact, but it’s true. By sending out a regular email newsletter to your past customers and website visitors who have asked to subscribe, you’ll stay “top of mind” to your subscribers, continually and consistently reminding them of your business and website –
while, of course, providing them with useful information on a regular basis.

2. Increase Sales Conversions
And, guess what? When you remind them regularly of your company and website, they’re going to VISIT your site again and again. Plenty of research shows that very few people purchase on their first interaction with a website. It’s repetition that’s key to increasing the percentage of unique visitors to your site that end up buying from you.
An Email newsletter is one of the best way to ensure that repetition… and boost your overall sales in the process!

3. Generate Repeat Sales
Once visitors become customers (or if they’ve already purchased from you in the past), they’re going to keep getting all the great news and information you share in your newsletter each and every month. Sooner or later, they WILL order again from you! In fact, many studies have shown that the most likely people to buy from you are people who have already purchased in the past, so if you keep sending them great news, information and product announcements via your email newsletter, those repeat sales are going to come SOONER, rather than later