1. Problem? Give ‘em the Solution

Whatever your industry or target audience, your clients and newsletter subscribers are going to have problems. Since you’re in the business, you
probably know what these problems are AND you most likely have a solution or two up your sleeve.
Share them in your email newsletter. Better yet, offer the solution as a step-by-step guide… Your subscribers will love you for it.

2. Catch Their Attention with Top Tips Lists

What are the Top 3 Tips for catching your subscriber’s attention?
1. Tips Lists, 2. Tips Lists, 3. Tips Lists.
That’s right, people love a list of items because they’re fast, easy and–
well, I’m not sure why else, but study after study confirm people love lists, so why not give them what they want in your email newsletter.

3. Case Story — like a Case Study, only better

Concrete examples trump abstract ideas. Featuring case studies of real experiences will work wonders for your newsletter, since your readers will get a
very real idea of how the same lessons could apply to them.

Want to make the case studies even better? Make them Case Stories instead. Tell a story in your case study by sharing the personal side of what happened, tell humorous anecdotes of the experience and really give it some flare. A true tale with concrete examples, now that’s an email newsletter match made in heaven.

Using the ideas above to create compelling content for your email newsletter can really be the key to keeping your customers and prospects engaged with
your company. By sending these engaging email newsletters you’ll build that relationship of trust that will compel your prospects to buy, keep customers coming back and keep your company very busy.